Increment is a business intelligence platform centred around a standardized analytics framework empowering Web3 builders, analysts and investors to understand the metrics that matter. The framework encompasses the three main focuses of any business. These three avenues of analytics bring data points into context, helping teams build more compelling products and make better data driven decisions.
Understanding where growth comes from and how to create it, is paramount to product success. Web3 projects no longer have to make ‘uninformed’ guesses about customer acquisition, potential target markets and the market impact of new product releases.
For examples of reach metrics, visit here
Retention rates of monthly cohorts are vital to tracking the health of a project, as it’s a function of how effective a product team is at creating useful products and exciting user experiences. Without insights into retention, a fast growth rate in new users can mask high churn rates in older cohorts - casting a misguided perception of product market fit. Only when growth slows down does this “leaky bucket” become obvious - which by this time it’s often too late.
For examples of retention metrics, visit here
The most important aspect to understand about a project is revenue growth – the best proof for product-market fit. Metrics showing revenue growth - or a lack of - drive more informed and impactful decisions about resource allocation and pricing. The granularity of Increment data allows teams to understand if revenue is concentrated to a product, a cohort or a specific type of user which will incur massive benefits when making strategic decisions.
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